obama & branding, an interesting read.

obama & branding, an interesting read.

one of the things i love about the change you want to see gallery is the enormous bookshelf beka has amassed over the years. from art theory to obscure political philosophy, i find myself absorbed by book jackets debating which i should tackle next. after hearing beka pimp out Steve Duncombe's book Dream: Re-imagining Progressive Politics in an Age of Fantasy i decided to take it home and have fallen in love with it... filled with so many lessons, i can't stop highlighting every other word (yeah, it's that good.)

then, i was spending a few hours research a design shop named "mother" and happen to stumble on a nice blog post on obama's marketing campaign. as a political junky, i just love his "O." if you get a chance, check out these two articles (1, 2)and read how his brand works.



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