it's about the face-to-face...
it's about the face-to-face...
Submitted by noneck on 23 March, 2007 - 22:10
if you're looking for boiled down comments on the value of face to face conversations and how they support your constituency, check out this creating passionate users blog post. i've written before how online connections must meet physically, but in this post, kathy sierra lays out 10 universal components that are golden rules in building ANY constituency. fast companies' friends network is one the best examples of a physical medium using online tools to promote a disaggregate support network. heath row's journeys in 1999, 2000, and 2001 provide tangible experience supporting user networks. also, you should note that one of the best examples of diy face-to-face organizing is Four Eyed Monsters - check out henry jenkins' take on their impressive work.
1) Put together a "How To Start A Local User Group or Club" document. (noel's note - FastCompany.com has an interesting FAQ that should be a good start.) Include tips on things like finding a space, topic ideas, and getting speakers.
2) Offer free materials for the user groups User group meetings often start or end with prize drawings; give the user group leaders plenty of swag for the meetings. It'll make the leaders look good, etc.
3) Treat your user group leaders like royalty Sun puts JUG (Java User Group) leaders on a pedestal--helping them promote their groups, giving them special receptions at the annual JavaOne conference, etc.
4) Instead of a traditional user group, provide guidelines for a Study Group (noel's note - one really good example of this is the Drupal Dojo - a weekly user let training session.) Collect advice and lessons from other existing groups. Provide a list of suggested books to read, and 6-months' worth of topic plans.
5) Hold a very low-cost annual weekend conference. (noel's note - couchsurfing.com has historically set up "collectives" around the world to help maintain their website.) Make it ridiculously easy for people to get there. Find sponsors to help. Even better if you hold several mini-conferences a year, in different locations.
6) Encourage users to start a local BarCamp (or other *Camp). (noel's note - there are many examples of *camps - check out rootscamp or drupalcamp) Direct your users to the BarCamp Wiki where they can learn how to do it.
7) Utilize monthly meetings. There are many examples - Social Media Club's wiki, Drupal's Groups, NextNY.org's wiki, Frak Party, or Meetup.com. (original PSU's recommendation - Use Meetup.com as a resource!)
8) If you already have online user forums, enlist moderators to try to form an offline meetup. This is often one of the best places to start.
9) Hold special cocktail receptions/parties for user group leaders at industry conferences in your domain.
10) Advertise/promote your user group events on your main page! Remember, passionate users MUST connect with others who share that passion, so this is not a nice-to-have... it's an essential part of any product, service, or cause for which people are passionate.
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