i sometimes work out of the same offices as greenpeace's internet organizer, but that should not stop you from watching this video!!!

when you're in a culture that is bombarded by mundane commercial advertisement, how does one set yourself above the fold? if you're an activist organization, getting people to understand is hard. getting people to care, damn near impossible... UNLESS you are given the freedom to explore any marketing angle - for more info on how to convince Kimberly-Clark not to use virgin old growth forests - check out kleercut and my favorite Greenpeace campaign, Green My Apple.

just because one organization is a better organizer than another does not mean we are terrorists.

Technorati Tags: gothamist, green my apple, greenpeace, kleercut